Symphony plans mobile handset export by 2022

Staff Correspondent | Published: 00:00, Jan 25,2020

 
 

Workers are busy at a Symphony handset manufacturing unit at Ashulia in Savar, on the outskirts of Dhaka. — New Age photo

Symphony, the country’s leading local handset manufacturer, has planned to start exporting its handsets to some countries in three regions — Asia, Middle East and Africa — by the year 2022.

The handset maker went into commercial operations in September, 2018 following the announcement of tax holiday by the government for the local manufacturers. Symphony is the second such company in Bangladesh after Walton.

‘To achieve the export target, EDISON Group, the parent company of Symphony, has been moving fast to start operation of two new factories along with the existing mobile phone manufacturing plant,’ EDISON Group managing director Jakaria Shahid shared the company’s vision with a group of reporters at the company’s mobile handset manufacturing unit installed at Ashulia on the outskirts of Dhaka.

Symphony has been working to launch two new factories — a mobile accessories factory and a full-fledged mobile manufacturing plant.

The establishment of both the factories would be completed by the year 2022, he said.

The entity has already invested Tk 25 crore for its first plant and would spend another Tk 75 crore for the two new plants, Jakaria said.

Symphony has managed to attain full reliance on locally manufactured smartphones to fulfil its customers’ demand since June, 2019, he said.

Besides the reliance on locally manufactured smartphones, the entity would be able to fulfil its customers’ demand for feature phones fully with locally manufactured items by this year, he said.

Smartphone and feature phone manufacturing capacity of the current factory has reached 1.5 lakh pieces and 1.25 lakh pieces per month.

Riding on the tax benefit offered by the government to the local mobile manufacturing sector, the company has been offering smartphones at 15 per cent to 20 per cent discounted prices than the imported ones, Jakaria said.

The company has ensured 15 per cent to 20 per cent value addition in locally manufactured handsets, he said, adding that the value addition would reach up to 30 per cent by the year 2022.

Speaking about the company’s slow production in the early stage, he said, ‘We were very much focused on ensuring quality along with highest value addition.’

Symphony has managed to attain these two targets, he said, adding that Symphony had been maintaining ISO criteria and would be able to attain the ISO certification by next couple of months.

‘Attaining buyers’ confidence was the major reason for complying with the ISO criteria in the production level as we are preparing ourselves for the export,’ Jakaria said.

Besides the value addition, the company has successfully managed to ensure full reliance on the local workforce as none of the 983 people working in its Ashulia factory is from aboard, he said.

‘It is our biggest success in terms of technology transfer,’ he said, adding that the company had arranged training programmes for its employees in Chinese firms and now the trained persons were running the company’s manufacturing plant.

In terms of fulfilling the local market demand, the entity has been emphasising the manufacturing of handsets prices of which range between Tk 4,000 and Tk 8,000, he said.

Symphony sales head MA Hanif claimed that Symphony accounted for five crore handset users out of the total 10 crore handset users across the country.  

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