Theatre troupes must focus on advertising: discussants

Rakib Hasan | Published: 22:45, Jul 26,2020


Theatre troupe Anuswar organises a virtual programme marking its first founding anniversary on Saturday.

Local theatre troupes are failing to draw audience to shows due to lack of promotional activities, said discussants at a virtual programme held on Saturday.

The event, titled ‘Amader Labhjanak Theatre: Challenge O Sambhabana’, was organised by theatre troupe Anuswar marking its first founding anniversary. Thespians Masum Reza and Yusuf Hasan Arko participated in the programme as guests. It was anchored by the leader of Anuswar Mohammad Bari and was streamed live on the troupe’s Facebook page.

Masum Reza said, ‘About 20 million people live in Dhaka but theatre troupes can’t even draw a few hundred people to shows because no one knows when and where plays are being staged. Although we have been practising theatre in our country for almost five decades, theatre troupes aren’t paying enough attention to promotional activities. Troupes must promote their plays before shows if they want to attract audience.’

‘Theatre activists have to advertise their plays as it will help them draw more audience and sell more tickets. If they can stage houseful shows regularly, they won’t struggle from financial issues,’ added Masum Reza.

Yusuf Hasan Arko said, ‘Troupes have to try their best to become financially independent. They can achieve it if they can draw enough audience to their shows. For achieving this goal troupes must strive to produce quality productions that can win hearts of the audience and they have to promote their works as well.’

‘Theatre troupe Anuswar started its journey on July 25 last year with the aim to promote local theatre among masses. In the meantime, the troupe has produced a stage play titled “Anuddharanio” and a street play named “Bandho Ghori”. We are celebrating our first founding anniversary virtually due to the COVID-19 outbreak,’ said Mohammad Bari.

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