Fair & Lovely rebranded as Glow & Lovely

Published: 23:02, Jul 02,2020 | Updated: 23:04, Jul 02,2020


Hindustan Unilever on Thursday said that it had rebranded its skincare brand Fair & Lovely as ‘Glow & Lovely’ after dropping the word fair in its name.

According to the company, it is taking a more inclusive vision of positive beauty while introducing Glow & Lovely — the new name for the brand.

Meanwhile, the men’s range of its products will be called ‘Glow & Handsome’, the company said in a statement.

‘Over the next few months, Glow & Lovely will be on the shelves, and future innovations will deliver on this new proposition,’ it said.

Earlier on June 25, HUL had announced dropping the word ‘fair’ from its popular skincare brand ‘Fair & Lovely’, citing its vision to adopt a holistic approach to beauty.

Several cosmetic brands have been under the scanner over their products that promote skin fairness for stereotyping racial types, which intensified further in the wake of ‘Black Lives Matter’ movement in the West. — PTI

Recently the US healthcare and FMCG giant Johnson & Johnson (J&J) has stopped the sale of its skin-whitening creams globally, including India.

French personal care maker the L’Oréal Group also last week said that it would drop words such as ‘white/whitening, fair/fairness, light/lightening’ from all its skincare products.

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