Digital mapping campaign ‘Bangladesh Challenge’ ends

Business Desk | Published: 22:53, Jun 22,2020


The ‘Bangladesh Challenge’ campaign, a project implemented by the ICT division and the Cabinet Division and organised by Grameenphone in association with a2I and Google and supported by UNDP, aimed at undertaking digital mapping across the country with the help of the youth ended on Sunday, said a press release.

State minister for information and communication technology Junaid Ahmed Palak was present as the chief guest at the closing ceremony held online.

The campaign started in the early days of COVID-19 pandemic and so far, received about 110,000 map posts through about 31,000 registrations from the youth who in the process from their homes.

Facebook, on the other hand, has more than 8.5 million reach and more than 96.7 million impressions.

This will help the citizens to quickly locate important places like hospitals, commodity markets, recharge points, Nagad/BKash points, and many more during the pandemic crisis.

The digital mapping will also help organisations to provide emergency response accurately, especially areas outside Dhaka city.

On the occasion, Junaid said, ‘Google Maps has brought a radical change in our concept of mapping. We have noticed that in the case of cities, various emergency facilities, including hospitals, are on Google Maps but compared to that, emergency facilities in villages are not identified properly. And to solve this problem, A2I, Grameenphone, Bangladesh Scouts, and Preneur Lab have come up with Bangladesh Challenge initiative, where the youth of the country can show the way from home.’

GP provided 10 GB (5 GB 30 days + 5 GB 30 days) internet for two months to the top 100 young people who contributed to the mapping programme.

During the online closing ceremony, State Minister for ICT Junaid Ahmed Palak announced the names of the top 100 mappers who received the crests.

The top 200 mappers will have the opportunity to work with a2i’s ‘One Shop’ platform.

The other partners and organisers who worked on this campaign are Youth Hub, Bangladesh Scouts, Google Developer Group, Local Guides Bangla, Open Street, the Posts and Telecommunications Division, and Women Techmakers.

GP chief executive officer Yasir Azman, a2i policy advisor Anir Chowdhury, Bangladesh Scouts president Abul Kalam Azad, Preneur Lab CEO Arif Nezami, Google regional head for South Asia Farhan Qureshi, GP communication head Khairul Basher and other senior executives, maong others, were present on the occasion.  

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