Microsoft has appointed Sook Hoon Cheah as the general manager for the Southeast Asia New Markets within Asia Pacific.
She is responsible for accelerating customers’ digital transformation in the region and scaling the partner ecosystem across Bangladesh, Bhutan, Brunei, Cambodia, Laos, Maldives, Myanmar, Nepal and Sri Lanka.
Sook Hoon brings 25 years of technology leadership experience and is a 21-year veteran of Microsoft. She has extensive experience in leading scale business across corporate and SMEs and building partner ecosystem across Asia Pacific. Prior to this role, she was the Director for Small-Medium Businesses in APAC and before joining Microsoft, Sook Hoon worked for Sybase in a regional capacity, said a press release.
She takes over from Michelle Simmons, who is moving from Asia to Europe, taking up the role of General Manager - Marketing & Operations for Central Eastern Europe.