Fourth digital marketing summit held

Business Desk | Published at 11:49pm on October 14, 2017


From left: RobiAxiata Limited vice-president Ashraful Haque, Google country marketing manager Hashmi Rafsanjani, the ‘X’ COO and director Drabir Alam, Gazi TV managing director Aman Ashraf Faiz and Cubex Limited chairman Sabbir Rahman Tamim are seen at a panel discussion on ‘Building the next digital marketing campaign - The Perfect Recipe’ of the fourth edition of Bangladesh Brand Forum’s Digital Marketing Summit 2017 held in Dhaka on Saturday. — New Age photo

The fourth edition of Bangladesh Brand Forum’s Digital Marketing Summit was held on Saturday when the first edition of Digital Marketing Award was launched, said a new release.
Digital Marketing Summit 2017, presented by Meghna Group of Industries, engaged the local digital marketing fraternity with four global experts, and shaped a knowledge sharing dais through various other segments.
The theme for this year’s summit was ‘Strategy into Action’ powered by Wizards Ad Networks and organised in association with The Daily Star. The daylong summit was held at Le Meridien Hotel in Dhaka.
This year’s summit was designed with four keynote sessions, three panel discussions, five breakout sessions, two case study presentations, and two insight sessions.
The keynote speakers were - Zaved Akhter, director (marketing transformation) at Unilever of South Asia, Farhan Qureshi, head of South Asian Frontier Markets at Google, Sanjay Vaghasia, chief digital officer at Banglalink Digital Communications Ltd and Dan Clarke, CEO and founder at disruptient.
Three panel discussions were held comprising of around 15 local industry stakeholders as panellists. The discussions focused on the topics – ‘Building the next digital marketing campaign - The Perfect Recipe’, ‘Are we using mobile advertising effectively?’ and ‘Creating content that delivers result’. Two case studies were presented by Wizards Ad Networks and respectively. Two insight sessions were taken by Asif Iqbal, executive director (marketing) of Meghna Group of Industries and AymanSadiq, founder of 10 Minute School. The insight sessions focused on the topics, respectively – ‘Why music can be the next platform for brands?’ and ‘Digital marketing hacks without the technicality and boosting’.
Furthermore, there were five breakout sessions that engaged smaller groups of audience with more in-depth learning and discussion. The hosts for these breakout sessions were – Women in Leadership, Bangladesh Creative Forum, Access to Information (A2i), Wizards Ad Networks, and The Daily Star. The breakout session by Women in Leadership, namely ‘Wonder of Technology for Women Leadership’ focused on how Digital Media and online platforms can be used to drive the core issue of women empowerment. The breakout session by Bangladesh Creative Forum, namely ‘Leveraging Creativity through Technology’ focused on ‘How creative professionals can use digital platforms to promote their skills and works’. Breakout session by The Daily Star focused on ‘Messenger Bots: The next media distribution platform’. Breakout session by A2i focused on ‘Taking 64 district stories to people’.
The daylong summit was followed by the first Digital Marketing Award in the evening, where the most successful digital campaigns of 2016 were awarded across 13 different categories. The awards were given in three ranks – Grand Prix, Gold and Silver. All together 50 campaigns were awarded this year, out of which 12 were Grand Prix, 22 were Gold and 16 were Silver awards. The Grand Prix for Best Integrated Digital Campaign was awarded to ‘Aynabaji the Movie’ executed by Melonades.