Mobile phone operator Grameenphone has announced the appointment of Sajjad Hasib as its new chief marketing officer with effect from February 1, said a press release.
Sajjad will succeed Yasir Azman, becoming the second Bangladeshi CMO after Azman, who will be undertaking the role of CEO as announced earlier this month.
Prior the appointment as CMO, Sajjad held the position of senior director and head of operations.
As the CMO, Sajjad will lead Grameenphone’s integrated marketing, which includes brand strategy, market communications, digital marketing, business intelligence and customer service excellence efforts.
He will also continue to manage the 5 business circle sales and marketing operations to lead GP’s growth and drive customer success through its innovative digital products and solutions, said the release.
Sajjad brings in a pool of experiences, having held other critical roles in Grameenphone spanning over a decade.
Before joining in Grameenphone, he had worked in the banking and fast-moving consumer goods sector along with other telecom companies at home and abroad.
He is a BBA graduate from North South University and has completed his MBA from the University of Bedfordshire, UK.
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