Home-grown brands bag 4 top positions in best brand award

Staff Correspondent | Published: 00:00, Dec 08,2019 | Updated: 21:59, Dec 07,2019


Mobile financial service provider Bkash has become the best brand followed by RFL Plastics, Radhuni and Ispahani Mirzapore Tea among the 100 most preferred brands in the country in 2019, according to a private platform ranking.

This is the first time in history of the 11 editions of the Best Brand Award that all top four positions in the overall brands rank have been secured by home-grown brands.

Bangladesh Brand Forum on Saturday handed over the awards to top 15 brands, five most consistent brands of the decade and top 100 brands in 34 categories as the most loved brands of Bangladesh in 2019.

Some other local brands, including Ispahani Mirzapore Tea, Shwapno, FRAN Frooto and Walton Refrigerator also secured top positions in the relevant categories.

Parachute Advansed Hair Oil, Lux, Grameenphone, Sunsilk and Closeup have been awarded the most consistent brands of the  decade at a programme jointly organised by BBF, Nielsen Bangladesh and the Daily Star at Hotel Meridien in Dhaka.

BBF has been honouring the most loved brands of the country for the last 11 years with the aim to inspire them.

The objective of the award is to demonstrate and celebrate the success of the brands achieved through tough and effortful initiatives.

The brands are selected based on a global model (Winning Brands TM) and through a direct consumer survey of 4,000 consumers conducted across the country by Neilson Bangladesh.

BBF director Nazia Andaleeb Preema, Neilsen South Asia president Prasun Basu, Neilsen Bangladesh managing director Sudeep Chatterjee, among others, spoke at the programme.

In each of 34 categories, winners were selected in up to three positions.  

First position holder in 34 categories are:

Atta/maida/suzi:  Fresh Atta Maida Suzi of Meghna Group of Industries.

Beverage: 7Up of Transcom Beverages

Biscuits: Olympic Energy Plus of Olympic Industries

Bottled mineral water: MUM of Partex Beverages

Branded sugar: TEER Sugar of City Group

Ceramics tiles: Akij Ceramics

Confectionery candy: PRAN Milk Candy of PRAN-RFL Group

Edible oil: Rupchanda Fortified Soyabean Oil of Bangladesh Edible Oil Limited

CSD alternative: Speed of Akij Food & Beverage

Fairness cream/cream/lotion: Fair & Lovely of Unilever Bangladesh Limited

Full cream milk powder: Arla DANO of Arla Foods Bangladesh

Hair oil: Parachute Advansed Hair Oil of Marico Bangladesh

Hot Beverages (tea): Ispahani Mirzapore Tea of Ispahani Tea Ltd

Juice: PRAN Frooto of PRAN-RFL Group

Liquid handwash: Lifebuoy Liquid Handwash of Unilever Bangladesh

Mobile financial services: Bkash of Bkash Limited

Mobile hand set: Samsung of Samsung Bangladesh

Mobile phone service provider: Grameenphone of Grameenphone Limited

Mosquito repellent: ACI Aerosol of ACI Limited

Oral care/toothpaste: Closeup of Unilever Bangladesh

Oral saline: Orsaline-N of Social Marketing Company

Paints: Berger of Berger Paints Bangladesh

Plastic goods: RFL Plastics of RFL Plastics

Refrigerator: Walton of WALTON Group

Retail shoe: Apex of Apex Footwear

Rod: BSRM of BSRM Limited

Sanitary napkin: Senora of Square Toiletries

Shampoo: Sunsilk of Unilever Bangladesh

Spice: Radhuni of Square Food & Beverage

Super store: Shwapno of ACI Logistics

Tissue paper: Bashundhara Tissue of Bashundhara Paper Mills

Toilet cleaner: Harpic of Reckitt Benckiser (Bangladesh)

Toilet soap: Lux of Unilever Bangladesh

Washing powder/bar/liquid: Rin Power Bright of Unilever Bangladesh

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