Fashion brand Friendship Colours of the Chars inaugurated its first retail shop at Banani in the capital on Thursday.
Hand-woven scarves, shawls, gamchhas, unstitched salwar kameez produced in an environment friendly manner would be available at affordable prices at the showroom, said entrepreneurs.
They said their showroom Nodi at Road 12, Banani features an exquisite line of handmade, naturally-dyed cloths, handcrafted jewellery and handicrafts.
Bangladesh Garment Manufacturers and Exporters Association president Rubana Huq was present at the launching event as chief guest while United Nations resident coordinator Mia Seppo was special guest.
Friendship founder and executive director Runa Khan said that the handicrafts displayed in the shop were made of skilled women from the remotest, most isolated riverine chars in Bangladesh.
‘The women are helping us to protect and preserve the culture and tradition of Bangladesh, whilst at the same time empowering themselves to build their social identities in their own communities,’ she said.
Friendship, a non-governmental organisation working with marginalised people.
The char women were producing exclusively designed and packaged products in eco-friendly environment by keeping emissions as low as possible, said organisers.
‘Only traditional techniques of weaving (handlooms), dyeing, printing and embroidery are used in production. All materials used are pure cotton and silk. Most of all, the colours applied are 100 per cent natural/vegetable dye or Azo Free. Our fabrics are of which you would enjoy wearing, as our beautiful weavers enjoy creating,’ said Nazra Mahjabeen Sabet, assistant director, Nodi Limited, a Friendship Enterprise.
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