The High Court Division on Thursday asked the government to explain why it would not be ordered to take against the Coca-Cola company in Bangladesh for using ‘indecent Bangla words’ in the labels of Coca-Cola bottles.
The court also asked the information secretary, the inspector general of police and the director general of Consumers Rights Protection Department to explain in four weeks why they would not be directed to draw proceedings against the International Beverages Private Ltd ‘for using indecent words’ in its advertisements flouting the Indecent Advertisement Prohibition Act 1963.
A bench of Justice FRM Nazmul Ahasan and Justice KM Kamrul Kader issued the ruling after hearing a public interest litigation writ petition filed by Supreme Court lawyer Moniruzzaman Rana.
According to the petitioner, using indecent Bangla words like ‘Matha Nashta’, ‘Pyara’, ‘Phapar’ and ‘Jaan’ on the labels of Coca-Cola bottles tantamount to distorting Bangla language, culture in violation of the Indecent Advertisement Prohibition Act 1963.
At the hearing, the petitioner submitted a note of Jahangirnagar University’s Bangla professor Nazmul Hasan Talukder in which he expressed the view that printing such words on Coca-Cola bottles’ labels expose ‘perverted mentality‘ that would adversely affect children’s mind.
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