Bangladesh would be the first national cricket team in the world to bear the famous UNICEF logo after the organisation signed a two-year agreement to become Bangladesh Cricket Board’s international charity partner on Wednesday.
BCB Chief Executive Officer Nizam Uddin Chowdhury and UNICEF Bangladesh Representative Edouard Beigbeder signed the agreement at the BCB office in Dhaka with National Cricketer Mehedi Hasan present at the event.
As per the agreement, Bangladesh men’s, women’s and Under-19 team cricketers will now take on the field with UNICEF’s renowned mother and child logo on their jerseys.
The deal was at the centre of UNICEF’s sports activation plan, claimed the organisation, which is working to encourage children and especially girls under the age of 18 to play the game.
UNICEF hoped to utilise cricket’s popularity in Bangladesh to spread their message even further and empower the children of Bangladesh through cricket.
‘Given the popularity of cricket in Bangladesh, high hopes are pinned on this partnership,’ said Beigbeder.
‘We hope to reach out to many more disadvantaged children and empower them through cricket, he added.
BCB chief executive Nizam Uddin was also delighted with the agreement, as he felt that it gave BCB’s social and humanitarian initiatives a human face.
‘The BCB attaches high importance to supporting social and humanitarian initiatives and this agreement is a testimony of our commitment to improving lives, especially of children in Bangladesh,’ he said.
Bangladesh Under-16 Women’s Football team will also play with the UNICEF logo on their jersey, as per a deal signed between the humanitarian organisation and the Bangladesh Football Federation to earlier this month.
Want stories like this in your inbox?
Sign up to exclusive daily email
More Stories from Football