Kormo, a smartphone-based job marketplace of Google, was officially launched in Bangladesh on Thursday with a view to facilitating people finding jobs in the country’s informal economic sectors.
Kormo is a programme of global technology giant Google under its Area 120 incubator project, a workplace for the Google’s experimental products.
Bangladesh-based international development organisation BRAC is a technical partner of the Area 120 incubator project.
‘The initiative aims at the 86 per cent of the country’s labour force who are employed in the informal sector and each year 2 million new workforce are entering in the informal sector,’ Kormo project lead Bickey Russell told reporters at a programme held in a city hotel on Thursday.
The android phone-based application, where 1,000 employers have already posted 21,000 jobs after its launch for more than a year ago, would allow job seekers to open account and find jobs of their interest and would also facilitate employers to place jobs on the platform, Russell said.
The basic difference between the existing job marketplaces in Bangladesh and Kormo is that the existing market places are focused on the corporate jobs of the formal sectors while Kormo’s focus is on the country’s informal sectors, he said.
At present, 35 different job categories in the service sector including jobs in superstores, brand promoters and data entry operators are available in Kormo and the category list would enlarge gradually, the Kormo project lead said.
The application would allow finding right person and job for both employers and job seekers promptly along with keeping track records, which would ultimately add value to the country’s economy, Russell said.
Kormo’s initial focus would be on Dhaka and has target to expand the coverage area gradually, he said.
BRAC and BRAC International director (communications and outreach) Moutushi Kabir said, ‘We are glad to partner with Google’s Area 120 incubator for a solution designed to improve the accessibility and transparency of the informal job sector in Bangladesh.’
Kormo would enhance access, capacity and opportunity for the country’s youth especially the women, she said.
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