PSG hoping Jordan deal will help meet FFP demands

Agence France-Presse . Paris | Published: 00:05, Sep 15,2018 | Updated: 23:38, Sep 14,2018

 
 

Paris Saint-Germain’s players jog during a training session at the club’s ‘Camp des Loges’ training ground in Saint-Germain-en-Laye, west of Paris on Thursday. — AFP photo

Paris Saint-Germain President Nasser Al-Khelaifi has told AFP he is confident a lucrative new kit deal with Nike’s Jordan Brand will help them fall into line with UEFA’s Financial Fair Play rules.
PSG unveiled their new home and away Champions League shirts, which will carry the Jordan Brand ‘Jumpman’ logo, at a ceremony in Paris on Thursday after announcing a three-year deal.
According to a source, the Qatar-owned club are hoping to bring in some 200 million euros ($233.6 million) in total revenue in a year thanks to sales from the deal with the brand named after NBA icon Michael Jordan.
It is a subsidiary of Nike, PSG’s kit supplier for over 30 years.
‘It is amazing, it will help. That is why I tell everybody, don’t worry, because our revenue will increase,’ Al-Khelaifi told AFP.
‘We have a lot of things to do of course, but the global brand today of Paris Saint-Germain, with Jordan, can add a lot of revenue, soon and in the season.’
Al-Khelaifi claims that PSG are now ‘one of the biggest three brands in the world, in football.’
However, his club became the subject of an investigation from European football’s governing body last year after raising eyebrows when they announced the two most expensive transfer deals in the history of the game, signing Neymar and Kylian Mbappe for a combined total of over 400 million euros.
UEFA announced in June that PSG would not be sanctioned, only to reopen the case in July, although they are yet to pronounce a final decision.
Financial Fair Play rules were brought in to ensure that clubs competing in European competitions do not spend more than they earn, or post losses of more than 30 million euros over three seasons.
After their huge spending spree a year ago, the French champions were more restrained with their business in the transfer window which closed at the end of last month.
They signed German defender Thilo Kehrer from Schalke 04 for 37 million euros and Spanish left-back Juan Bernat from Bayern Munich for a reported 15 million euros.
Italian goalkeeping great Gianluigi Buffon and Cameroon striker Eric Maxim Choupo-Moting also joined on free transfers.
PSG have already fallen foul of FFP, being fined 60 million euros in prize money earned from playing in the Champions League in 2014.
Back then UEFA deemed PSG had artificially inflated their income using a sponsorship deal with another Qatari state-owned enterprise, the Qatar Tourism Authority.

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