The Bangladesh Cricket Board on Monday said that they had accepted Robi Axiata Limited’s termination of the sponsorship deal though they were highly shocked with their sudden decision.
Cellular operator Robi Axiata Limited earlier on Sunday announced that they would discontinue their two-year sponsorship deal with the BCB with immediate effect.
‘Robi has cancelled their sponsor deal with Bangladesh national team. We have accepted their
proposal and from our relevant department, we have already informed them about it,’ BCB chief executive officer Nizamuddin Chowdhury told reporters at Mirpur.
Nizamuddin revealed that the individual players’ contract with other cellular operator companies might be the reason behind such a decision made by Robi.
Several Bangladesh national cricketers like Tamim Iqbal, Mashrafee bin Murtaza and Sakib al Hasan were also seen promoting the other cellular companies at the same time which brought conflict of interest between BCB and Robi.
‘They had discomfort with our individual player endorsement in conflicting brands. They informed us that as the matter wasn’t solved completely, they had taken such decision,’ said Nizamuddin.
‘But we think that due to a strategic reason they [Robi] came up with such a decision. We are not fully agreed with their explanation. You all know that Sakib [al Hasan] already cancelled a deal with a mobile operator as well as Tamim Iqbal.
‘Our skipper Mashrafee [bin Murtaza] is on his verge to cancel such a deal as well. We were going through a process. So it was really shocking for us,’ he added.
However BCB thanked Robi for their enormous support in Bangladesh cricket throughout the last few years.
‘I on behalf of the BCB will like to thank Robi for giving support to our cricket in the previous years,’ he said.
In May last year, Robi retained the title sponsorship rights for the second time in a row after they outbid Pran RFL Group to win the bragging rights up to World Cup 2019.
Robi met the minimum requirement to win the bid which also included the sponsorship rights of national women’s team, Bangladesh Under-19 team and Bangladesh ‘A’ team.
Media planning company Top of Mind had won the rights in 2015 by agreeing to pay Tk 41.41 crores which later on was sold to Robi for an undisclosed amount.
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