Cellular operator Robi Axiata Limited, the title sponsorship rights holder of Bangladesh national cricket team, on Sunday terminated its deal with the Bangladesh Cricket Board without completing its two years deal.
Robi Axiata Limited announced the decision through a statement published on the same day which stated that they would discontinue the sponsorship deal with immediate effect.
However, the cellular operator company didn’t disclose the exact reason behind the termination of the deal.
‘It has been the greatest honour for us to have the privilege of being the proud sponsor of the national cricket team, our Tigers. We fondly recall the meteoric rise of our Tigers in the global cricketing arena as soon as we became the sponsor in 2015. Our Tigers’ splendid performance on the field has been equally matched with an efficient management in Bangladesh Cricket Board under the leadership of its President, Nazmul Hasan Papon, MP. We are also grateful to all the fans and the friends from the media for your unrelenting love and encouragement during this period,’ said in the statement.
‘However, it is with deep dismay, we feel that the current sponsorship arrangement falls short in upholding the spirit of the agreement. In such a backdrop, with sincere regret, Robi decided to discontinue the sponsorship of the national cricket team with immediate effect. We remain a staunch supporter of Bangladesh Cricket and would be keen to stand by our team in a different capacity in the future,’ it added.
In May last year, Robi retained the title sponsorship rights after they outbid Pran RFL Group to win the bragging rights up to World Cup 2019.
Robi met the minimum requirement to win the bid after BCB invited bid for the sponsorship rights with the minimum asking price set as Tk 60 crore which would also include the sponsorship rights of national women’s team, Bangladesh Under-19 team and Bangladesh ‘A’ team.
Media planning company Top of Mind had won the rights in 2015 by agreeing to pay Tk 41.41 crores. They later sold the rights to Robi for an undisclosed amount.
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