The three-day international apparel sourcing event, Texworld USA, will begin on January 12 in 2021 with the new concept of ‘Pop-up Sourcing Showcase’ in light of the COVID-19 outbreak.
‘Like in the past, Bangladeshi business entities will take part in the tradeshow to promote Bangladeshi products on the US market,’ Export Promotion Bureau deputy director Abu Mukhles Alamgir Hossain told BSS in Dhaka on Friday.
He said that Messe Frankfurt North America was bridging the gap between physical and virtual events by introducing the Pop-Up Sourcing Showcase at its New York textile shows.
The new exhibition will feature both a digital format and a Pop-Up Sourcing Showcase, he added.
The Pop-up Sourcing Showcase concept is a dedicated area on the show floor that will feature a unique display of the highest quality fabrics and garments provided by mills from around the globe that cannot be presented at the event.
Suppliers will submit the best of their collections to be curated by New York-based trend agency, The Doneger Group.
The Pop-up Sourcing Showcase is streamlined and integrated with the virtual platform giving visitors a unique and interactive sourcing experience.
Guided by textile and apparel experts on-site, visitors will be able to touch and feel the fabrics, receive detailed product information through the virtual platform and communicate with participating exhibitors virtually.
There will be a QR code on each fabric and buyers can contact the company directly if interested.
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