Daraz, a leading online marketplace, on Tuesday announced a Tk 500-crore investment plan in Bangladesh by 2021 to make e-commerce experience more pleasant and enjoyable for its customers.
The majority of the money will be spent on developing the company’s logistical infrastructure, said Daraz, also a subsidiary of Chinese multinational technology company Alibaba Group, in a press release issued on the day.
Under the plan, the entity would develop its own 2,00,000-square feet warehouse and 1,50,000-square feet fully automated sorting centre.
Daraz also aims to reach all 64 districts in the country with more than 150 hubs by the end of this year.
Besides, a portion of the investment would also go into creating entrepreneurs (e-commerce merchants) through projects like Nandini, Daraz Store and Daraz Village.
The investments will soon include a range of equipment for automation.
As a result of this automation, customers will get faster deliveries to their doorsteps, said Daraz, adding that the online marketplace, daraz.com.bd, had been constantly exploring inventive ways to enrich the users’ experience.
To reduce customer complaints and serve them even better, Daraz has created its own logistics service called DEX or Daraz Express, where 3,000 employees are working relentlessly to deliver the products to the customers’ doorsteps, the press release said.
Daraz also mentioned that in the country it had the largest sorting centre occupying more than 1 lakh square feet area for faster processing and sorting of the orders.
Daraz has also established more than 60 hubs across the country, it said.
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